| Aggregated
User Information That Does Not Identify Any User Individually:
In order to measure overall demographics and interests regarding
specific areas of the Simplejokes.com domain and to analyze how and
where to use our resources, we perform statistical analysis of the
collective characteristics and behavior of our members and visitors.
We
also use the aggregate data collected to inform our sponsors the
number of people who have seen and 'clicked' on their advertisement.
In addition, at times we may compile and disclose aggregate information
about its users for promotional or other purposes. For example,
we might want to disclose that a certain percentage of our users
are located within a particular geographic area.
Cookies
and Clickstreams *
A 'cookie' is an element of data which a service or site, when visited
by a user, sends to that user's browser which, in turn, may store
that element on the user's hard drive or memory. Simplejokes.com uses
cookies in the following ways to better serve our users
(1)
Provide user preferences for registered users on our site.
(2) Help determine how long users view particular content
(3) Which particular content (e.g., advertising) users view
(4) Which content or sites users link to
(5) Which Simplejokes.com services members and visitors use
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